- pick relevant topics associated with your Nutrition Business
- create an attractive looking blog with the correct theme
- visit your blog/website and decide to download your brochure
- Search Engine Optimization comes into action
- Social Media marketing enables users to connect to you and your Business
On the basis of the quality and kind of content, the people will determine whether to engage with you further or not.The content can come in several mediums.
We can assist you in several ways to generate content for your Nutrition Business.
Blogs and Websites: I can help you to create a website for your Nutrition Business or clinic. The site may contain intermediary blogs. You may create separate blogs as well, about your nutrition-related information.
By helping you to create an attractive looking blog with the correct theme and detailed subsections, new visitors will increase. I can help you to make your blogs very interesting to read and view – this will not only help in gaining a new audience but will also ensure the old audience will come back.
We can help you to pick relevant topics associated with your Nutrition Business in order to keep your blogs and the website updated periodically.
Information Brochures and Online Guides: By putting out information brochures, online guides, and other downloadable content (such as online leaflets, prospectus, e-books), the audience will be able to save and convey information about your Business.
We can help you to create the downloadable content by curating the essential message that you want to put out. I can, on your behalf, make these content available for download.
The audience may visit your blog/website and decide to download your brochure for future reference. They can further these brochures with their friends and family. This way, your audience span increases.
By attaching these particular downloadable items directly to the blogs and websites will help the audiences to download them right away.
Case studies: Understanding the patients’ demands and creating case studies based on those demands, help you to create a more engaging content that will have increased power to attract more people.
We can help you to conduct surveys through questionnaires. These surveys help in the collection of field data. With the help of this data, I will create for you convenient case studies.
Adding case studies as a part of your content makes your audience feel personally addressed because it increases their chances of finding it more relatable.
- SEARCH ENGINE OPTIMIZATION (SEO)
After having created the necessary content, it is crucial for it to get seen, noticed, and conveyed.
An essential thing to understand is that – not everyone on the internet can benefit from your nutrition-related Business; likewise, your nutrition-related Business cannot benefit from everyone on the internet. Thus it is imperative for you to determine your target audience.
This is where Search Engine Optimization comes into action. The SEO tool incorporates within your content, such as words, phrases, and links, which are popular and widely used among the audience. By using such phrases in your content frequently, your blogs/websites will appear higher and higher on the online search list of the user.
We can SEO optimize your articles. I can research for you and pick out the most used key phrases and keywords. While creating the content, I will make sure to use the relevant keywords as much as possible. In this way, I can make your content reach a broader and worthy audience.
- PAY PER CLICK (PPC)
PPC is a paid method; it is the paid promotion of your content. Like SEO, it also helps in delivering the content to your target audience, but it charges money for the delivery.
PPC generates ad results that help in the further advertisement of your nutritionist business. It appears on the users’ search list when they are looking for nutrition-related information.
PPC helps you have more established control over how higher up your content appears on the user’s search results. This happens because PPC makes your content appear right at the top.
- SOCIAL MEDIA MARKETING
Social media marketing can fall under both attracting and engaging strategies. However, I have included it under strategies to engage since it is more useful in engaging the audience than in attracting them.
The audience will read your website and your blog posts. Suppose they like your nutrition business and blogs and want to associate with you further. Where and how can they do that? Connecting to them over Social Media is the solution.
Social Media marketing enables users to connect to you and your Business across various social media sites. In this way, the audience can follow your daily updates regarding your nutrition business; they can also engage with you beyond your website and blogs.
You can take to Facebook and Instagram to create a business page for yourself. These two platforms are the largest networking sites; you can also connect with your audience over Twitter, LinkedIn, Vine, or Tumblr.
We provide a number of social media marketing plans. Under these plans, I can schedule and post content on your social media pages. Schedule posting will help in modifying the algorithm in such a manner that your posts will appear first in the user’s media feed.
Schedule posting will also help your audience to stay updated on your nutritionist business events and to occur.
- VIDEOS AND VLOGS
Often, the audience might not be interested in reading what you want to say. They might be in a hurry and end up not reading your elaborate declaration about your clinic or nutrition business. You are required to convey your message to them in a short, compact, and brief manner.
Creating vlogs and video messages are the way to do that. I can help you to condense your news in script format. You just have to come before the camera and read it out.
This way, the audience will get to know what you want to convey over a shorter period.
Moreover, engaging with your audience over videos makes them feel personally addressed. They feel like they are in a conversation. This psychological factor helps further in keeping your audience rooted to your services.
- CONDUCTING SEMINARS
Conducting seminars is another form of advertising for your Business. You can go about in various medical seminars, meetings, and campaigns to address the gathering and talk about your status and services as a nutritionist.
We can help you a great deal in this matter. You can either choose to give a lecture yourself; in that case, I can organize and find for you relevant workshops and conferences. Or you can choose someone else to advertise your content on your behalf. In that case, I can form a team for you; you can choose anyone from the group whom you want to speak to and address your audience on your business’ behalf.
- EMAILS AND NEWSLETTERS
Newsletters and emails help you to connect personally with each of your patients/customers. The emails contain prompts regarding recent updates on your website or information about any upcoming offer from your nutrition business etc.
If you are just starting and have a small group of patients to adhere to, you can manage these messages yourself. However, it becomes increasingly painstaking to do so with a more extensive audience base. This is where I can help you.
We can create and organize your mailing list for all your customers. I can generate emails and send them out altogether to the respective mail IDs.
- FEEDBACK MESSAGES
You can send out feedback messages to your audience via SMS or post or Emails. The purpose of these messages is to ask for their feedback regarding your services provided.
Based on their feedback, you can improve your services in order to generate a more positive response.